Basic Information

1. What is this Settlement for?

Plaintiffs filed a class action lawsuit and claimed that San Diego Fertility Center Medical Group, Inc. and Ivy Fertility Services, LLC (individually, “Ivy,” and collectively “Defendants”) violated their Privacy Policies and the law by allegedly sharing personally identifiable device information of persons who used their websites after January 1, 2020. Defendants deny these allegations and any assertion of wrongdoing including any violation of its Privacy Policies.

Plaintiffs and Defendants agreed to settle the Lawsuit in mediation. By this agreement, the parties avoid the cost and uncertainty of further litigation, trial, and appeals. Counsel for Defendants and Plaintiffs negotiated the terms of the settlement described in this notice.

Defendants contend that San Diego Fertility Center Medical Group, Inc. or Ivy Fertility Services, LLC, or any individual or party affiliated with them, shared any patient records or personal medical information, names, birthdays, email addresses, or physical addresses.

2. Who is in the Settlement?

The Class includes persons in the United States who visited Defendants’ Web Properties, between January 1, 2016 and April 4, 2025. If you received a notice about this class action Settlement addressed to you, then the Settlement Administrator has already determined that you are a Settlement Class Member.

Defendants’ Web Properties include: https://www.sdfertility.com; https://app.ivyfertility.com/contact-us/sdfc/scheduleconsultation; https://fertilitycentersoc.com/iui.html; https://www.reproductivepartners.com; https://pnwfertility.com/; https://www.fertilitymemphis.com/; https://www.idahofertility.com/; https://nevadafertility.com/; https://www.nvfertility.com/; https://utahfertility.com/; https://www.ivyfertility.com/; https://www.vafertility.com; Other website created, owned, maintained, or distributed by Defendants.

The Settlement Benefits

3. What does the Settlement Provide?
Defendants have agreed to pay $850,000 into a Settlement Fund. The Settlement Administrator will distribute pro rata cash payments to Settlement Class Members who submit a valid and timely Claim Form.

How to Get a Payment – Making a Claim

4. How do I make a Claim?
You will need to complete and submit a claim form either online, or by U.S. mail to the following address: SDFC IVY Settlement Administrator, P.O. Box 1029, Baton Rouge, LA 70821 by Tuesday, June 24, 2025. On the claim form, you will be asked to certify that you visited at least one of the following URLs between January 1, 2020 and April 4, 2025:

  • https://www.sdfertility.com
  • https://app.ivyfertility.com/contact-us/sdfc/scheduleconsultation
  • https://fertilitycentersoc.com/iui.html
  • https://www.reproductivepartners.com
  • https://pnwfertility.com/
  • https://www.fertilitymemphis.com/
  • https://www.idahofertility.com/
  • https://nevadafertility.com/
  • https://www.nvfertility.com/
  • https://utahfertility.com/
  • https://www.ivyfertility.com/
  • https://www.vafertility.com
  • Other website created, owned, maintained, or distributed by Defendants

A downloadable Paper Claim form is available here.

5. How Can I Get a Payment?
On the Claim Form, you can elect to receive your payment by check or electronically by Venmo, Zelle, PayPal, ACH, or a Digital Payment Card.

Other Options as a Class Member

6. Do I Have to Participate?
No. You can exclude yourself, also known as “opting out,” from the Settlement and keep your right to sue for the claims being released in the Settlement, but you will not get any money from the Settlement. The deadline to opt-out is June 24, 2025. If you would like to opt out, fill out an Exclusion Form here.
7. Can I Object to this Settlement?
Yes. You can stay in the Settlement but tell the Court why you think the Settlement should not be approved. Your objection must be submitted by June 24, 2025. If you would like to object, fill out an Objection Form here.
8. What Happens if I Do Nothing?
If you do nothing, you remain in the Settlement. You give up your rights to sue Defendants’ and all other Released Parties in the Settlement, and you will not get any money or other benefits as a Settlement Class Member.

Getting More Information

9. Where can I find a copy of the Complete Settlement Agreement?
For a copy of the Settlement Agreement, go here.
10. Do I have a lawyer in this case?
Plaintiffs and class members are represented by Almeida Law Group, Cohen & Malad, LLP, Srourian Law Firm, P.C., Stranch, Jennings, & Garvey, PLLC, and Strauss Borelli, PLLC. These attorneys are called Class Counsel. You will not be charged for these lawyers. If you want to be represented by your own lawyer in this case, you may hire one at your expense.
11. Additional Questions?
To reach the Settlement Administrator, call 1-844-638-4918. You may also contact the Settlement Administrator by email at: info@SDFCIVYPixelSettlement.com